Audits & AEO
A dental website audit that shows exactly why competitors outrank you
Your site, Google Business Profile, and local SEO compared head-to-head against your top local competitors — every finding reviewed by a strategist before it reaches you. A prioritized fix list, not a generic checklist. $199, and if the verdict is “rebuild”, the audit becomes your build spec. And because patients now find dentists through Google and AI assistants, we diagnose and fix both.
Prepared by dental marketing specialists with experience at one of North America's leading patient acquisition platforms. We only work with dentists.
You know the site underperforms. You don't know why — or what to fix first.
Most dentists sense that their website isn't pulling its weight: the phone rings less than it should, new patients mention a competitor “came up first,” and the last agency report was a wall of jargon. The real problem is rarely one big thing — it's a handful of specific gaps between your online presence and the practices out-booking you.
The audit finds those gaps by measuring you against the practices that actually matter: the ten dental competitors closest to you. Not industry benchmarks. Your market.
What happens after you order
Order in two minutes
Tell us your website and location — that's it. No call required, no login required.
We run the comparison
Your site, Google Business Profile, and local SEO measured head-to-head against your top 10 local dental competitors, using the same engine behind the DMS dashboard.
A strategist reviews and delivers
Every finding is reviewed by a human strategist before it reaches you. You get a prioritized fix list — not a generic checklist — within 1 business day.
Start free. Diagnose. Fix.
AI assistants are already answering questions about your practice. The path from “where do I stand?” to “fixed” has three steps — and the first one costs nothing.
Free: AI Visibility Report
See how AI assistants like ChatGPT and Perplexity answer about your market — whether they recommend you, and whether your website is machine-readable. Emailed in about 5 minutes, no charge.
Diagnose: Website Competitive Audit
The full picture: your website, Google Business Profile, and local SEO measured against your top 10 local competitors, reviewed by a strategist, back in one business day.
Fix: AEO Optimization
We implement what the reports find — Dentist and FAQPage schema markup, patient FAQ content written for your practice, and a fully optimized Google Business Profile. Done in about a week.
Website Competitive Audit
See exactly why your site loses patients — and what fixing it is worth.
Prepared and reviewed for your practice — delivered within 1 business day.
- Online booking & patient portal gap analysis
- Google Business Profile completeness score
- Review velocity vs. local market
- Directory listing coverage (Yelp, Healthgrades, Zocdoc, etc.)
- Technical SEO: Core Web Vitals, schema, speed score
- UX heuristics: nav clarity, above-the-fold CTAs, trust signals
- Paid-marketing presence check
- Prioritized fix list, reviewed by a strategist
AEO Optimization
Get recommended by ChatGPT, Claude, and Perplexity — not just ranked on Google.
~1 week: schema, FAQ content, and GBP fixes implemented and verified.
- Dentist / LocalBusiness schema markup installed on your site
- FAQPage schema + patient FAQ content written for your practice
- Google Business Profile completeness pass (categories, hours, attributes)
- NAP consistency check across your site and key directories
- Before/after AI visibility re-check so you can see the change
Want to see the deliverable first? Open a full sample audit →
Audit covers your website + top 10 local dental competitors within 5 miles. Most audits become build projects — see what we build →
Questions we hear a lot.
- Is this just an automated scan?
- The data collection is automated — that's what makes it thorough and affordable — but every audit is reviewed and prioritized by a strategist before delivery. You get judgment, not just output: which fixes matter most for your market, and in what order.
- What if the verdict is that I need a new website?
- Then the audit becomes your build spec. If you go ahead with a DMS website build, the audit has already done the discovery work — you're not paying twice for the same analysis.
- What exactly gets compared?
- Your website's UX and conversion elements (booking, click-to-call, mobile speed), your Google Business Profile completeness, and your local SEO positioning — each measured against the top 10 dental competitors within about 5 miles of your practice.
- Do I need a DentalMarketScout account to order?
- No. You can order with just an email address, and the report is delivered to your inbox. That said, a free account shows you your live market map — most audit buyers find it useful context for the report.
- What's the difference between the audit and the AEO service?
- The $199 audit is a diagnosis: it measures your website, Google Business Profile, and local SEO against your top 10 local competitors and tells you what to fix. The $495 AI Visibility & AEO Optimization service is implementation: we do the fixing — schema markup, patient FAQ content, and Google Business Profile optimization — so AI assistants like ChatGPT and Perplexity actually recommend your practice.
- Do I need the audit before the AEO service?
- No. The free AI Visibility Report is the AEO diagnostic — it shows whether AI assistants mention your practice and which machine-readable signals your site is missing. If the report finds gaps, the AEO service fixes them directly; the full audit adds the broader competitive picture but isn't a prerequisite.
Know where you stand by this time tomorrow.
The $199 audit diagnoses your market position in one business day; the $495 AEO service makes AI assistants recommend you. Or start with the free AI Visibility Report and see what AI says about your practice first.