Terms of Service

By accessing or using DentalMarketScout (the “Service”), you agree to be bound by these Terms of Service and our Privacy Policy. If you do not agree, do not use the Service.

If you are using the Service on behalf of a dental practice, organization, or other legal entity, you represent that you have the authority to bind that entity to these terms, in which case “you” refers to that entity.

DentalMarketScout provides competitive-intelligence tooling for dental practices in the United States and Canada, including:

• A subscription dashboard showing local competitor data, AI-generated review-sentiment analysis, marketing intelligence, and opportunity gaps
• Productized one-time reports delivered as PDFs (Market Scan, Acquisition Target Dossier, Website Competitive Audit, Local SEO Snapshot)
• Done-for-you website services delivered under separate scoping agreement (Website Build tiers, Hosting + Care Plan, SEO Retainer)

Specific feature availability depends on your subscription tier or the service you have purchased. Features may be added, modified, or removed over time as the product evolves; we will provide reasonable notice of material changes.

• You must be at least 18 years old to create an account.
• You must provide accurate, current, and complete information during registration and keep it updated.
• You are responsible for safeguarding your password and for all activity that occurs under your account.
• You are responsible for ensuring your use of the Service complies with all applicable laws and regulations (including any data-protection laws governing how you handle the reports we deliver).
• You may not share your account credentials. Each account is intended for a single individual within a practice; contact us if you need multi-seat access.

We offer the following subscription tiers, billed monthly via Stripe:

• Free — $0/month. Limited dashboard preview.
• Scout — $49/month. Full competitive intelligence, sentiment analysis, opportunity gaps.
• Scout Pro — $99/month. Everything in Scout plus insurance-network comparison and competitor change alerts.

Subscription pricing is in US dollars and exclusive of any applicable taxes (which we may add as required by law). Subscriptions renew automatically each month at the then-current price until cancelled. We will give you at least 30 days' notice of any price increase, which will take effect at the start of your next billing period.

You authorize us (via Stripe) to charge your payment method on each renewal date. If a payment fails, we may attempt to re-charge or downgrade your account to Free tier until the issue is resolved.

We offer productized one-time services that are not part of a subscription:

• Market Scan Report — $299, PDF delivered in under 15 minutes
• Acquisition Target Dossier — $999, PDF delivered in under 30 minutes
• Website Competitive Audit — $499, PDF delivered within 24 hours
• Local SEO Snapshot — $299, PDF delivered within 24 hours

One-time services are charged at order time via Stripe. Once delivered (i.e., the PDF report is generated and emailed to you), the service is complete.

Website Build packages and the SEO Retainer / Care Plan services are governed by a separate signed scope of work in addition to these Terms. The scope of work controls in the event of a conflict.

Subscriptions

You may cancel your subscription at any time from the Billing page in your dashboard. Cancellation takes effect at the end of your current billing period — you retain access until then. We do not refund partial months.

One-time productized reports

One-time reports are non-refundable once they have been generated and delivered. If the report has not yet been delivered (e.g., the generation pipeline failed and we were unable to produce the report), we will issue a full refund.

If you believe a delivered report is materially defective or factually inaccurate due to an error on our part, contact us at hello@dentalmarketscout.com within 30 days and we will work in good faith to remediate, including by re-running the report or, at our discretion, issuing a refund.

Website services

Refund and cancellation terms for Website Build, Care Plan, and SEO Retainer services are governed by the separate scope of work signed for those engagements.

You agree not to:

• Use the Service for any unlawful purpose or in violation of any applicable law
• Attempt to access or scrape data, accounts, or reports belonging to other users
• Reverse engineer, decompile, or attempt to extract the source code of the Service
• Resell, sublicense, or otherwise commercially exploit the reports or data we provide without our prior written consent (you may, of course, share reports internally within your practice or with your professional advisors for your own decision-making)
• Share your account credentials with others or allow multiple individuals to use a single account
• Use the Service to harass, defame, or harm any competitor, person, or entity
• Use automated tools (bots, scrapers, crawlers) to access the Service except as expressly permitted (e.g., normal browser use)
• Interfere with the Service's operation, security, or availability (e.g., denial-of-service attacks)

The Service, including all software, dashboards, AI prompts, report templates, designs, branding, and documentation, is owned by DentalMarketScout and is protected by intellectual-property laws. Nothing in these Terms transfers any ownership interest in the Service to you.

Reports we deliver to you: we grant you a non-exclusive, non-transferable, perpetual license to use the reports we deliver for your own internal business purposes (including sharing them with your professional advisors and stakeholders). You may not republish or resell the reports.

Your data: any information you provide to us about your practice remains yours. By using the Service you grant us a license to use that information to provide the Service to you and to improve our products in aggregated, de-identified form.

Feedback: if you send us suggestions or feedback, you grant us a perpetual, royalty-free license to use that feedback to improve the Service without obligation to you.

A core part of the Service is aggregating publicly available data about dental practices from sources including Google Places, the US National Provider Identifier registry, the US Census, the Meta Ads Library, and publicly accessible competitor websites.

This data is provided by third parties and is presented to you on an “as is, as available” basis. We do not warrant the accuracy, completeness, timeliness, or continued availability of any third-party data. Real-world data changes — competitors open and close, ratings shift, websites change. We refresh data on a regular schedule but cannot guarantee real-time accuracy.

The Service is a decision-support tool. Always verify important information independently before making business decisions, particularly for high-stakes use cases such as practice acquisitions.

THE SERVICE IS PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS, WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED. TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ACCURACY OF DATA.

The Service is not professional legal, medical, financial, or business advice. The reports and insights we deliver are intended to support your own decision-making and should not be the sole basis for any high-stakes business decision. Consult appropriate professional advisors as needed.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, OUR TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICE WILL NOT EXCEED THE GREATER OF (A) THE AMOUNTS YOU PAID US IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED US DOLLARS ($100).

IN NO EVENT WILL WE BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOST PROFITS, LOST REVENUES, LOST DATA, OR BUSINESS INTERRUPTION, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

Some jurisdictions do not allow the exclusion or limitation of certain damages. In those jurisdictions, our liability will be limited to the maximum extent permitted by law.

You agree to indemnify, defend, and hold harmless DentalMarketScout and its officers, employees, and agents from and against any claims, damages, losses, or expenses (including reasonable legal fees) arising out of or related to your use of the Service in violation of these Terms or applicable law, your breach of these Terms, or your infringement of any third-party right.

By you: you may terminate your account at any time by cancelling your subscription from the Billing page or by contacting us.

By us: we may suspend or terminate your account at any time, with or without notice, if we reasonably believe you have violated these Terms or if we are required to do so by law. We may also discontinue the Service in whole or in part with reasonable notice.

On termination, your right to access the Service ends immediately. Sections of these Terms that by their nature should survive (intellectual property, disclaimers, limitation of liability, indemnification, governing law) will survive termination.

We may update these Terms from time to time. The “Last updated” date at the top of this page indicates when the Terms were last changed.

For material changes, we will provide additional notice (such as an in-app notification or email) at least 30 days before the changes take effect. Your continued use of the Service after the effective date of the changes constitutes your acceptance of the updated Terms. If you do not agree to the changes, you must cancel your account before the effective date.

Questions about these Terms? Get in touch:

• Email: hello@dentalmarketscout.com

You can also review our Privacy Policy.