DentalMarketScout

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Website Competitive Audit

Website Competitive Audit

Prepared for Acme Family Dentistry, Sampleville · June 2026 (fictional reporting period)

$199 one-timeDelivery: 1 business day

Overall score

62/100

Below the local market average of 74

Core Web Vitals

58/100

Mobile LCP fails Google's threshold

GBP completeness

71%

Services list and posts missing

Directory coverage

3/6

Zocdoc, Apple Maps, Bing unclaimed

Online booking & patient portal gap analysis

The single biggest conversion gap we found.

Online booking

Acme missing2 of 4 competitors have it

Demo Dental Co and Example Orthodontics both book online 24/7. Acme's only path is a phone call during office hours — after-hours demand goes to whoever answers first.

Patient portal

Acme missing1 of 4 competitors have it

Demo Dental Co offers forms + payment through a portal. A gap, but a smaller one than booking.

Click-to-call on mobile

Acme has it4 of 4 competitors have it

Present and working — table stakes covered.

Google Business Profile completeness

71% complete — here's the item-by-item breakdown.

  • Done

    Primary & secondary categories

    “Dentist” + “Cosmetic dentist” both set.

  • Partial

    Services list

    6 of ~14 offered services listed. Invisalign and implants — the two highest-value keywords — are missing.

  • Missing

    Photos (last 90 days)

    0 new photos in 90 days. Demo Dental Co posted 14 in the same window.

  • Missing

    Google Posts

    No posts, ever. Posts correlate with map-pack impressions.

  • Missing

    Q&A monitoring

    3 unanswered patient questions, oldest is 7 months old.

  • Done

    Hours & holiday hours

    Accurate, including holiday overrides.

Review velocity vs. local market

New Google reviews gained in the last 90 days.

Demo Dental Co

+38

Example Orthodontics

+21

Acme Family Dentistry (you)

+14

Reference Dental Studio

+12

Test Valley Dental

+9

Steady, but the market leader is compounding reviews ~3× faster — a solvable process gap, not a quality gap.

Directory listing coverage

Claimed and accurate listings across the six directories patients actually use.

PracticeYelpHealthgradesZocdocFacebookApple MapsBing Places
Acme Family Dentistry (you)✓✓—✓——
Demo Dental Co✓✓✓✓✓✓
Example Orthodontics✓✓✓✓—✓
Test Valley Dental✓——✓——
Reference Dental Studio✓✓————

Technical SEO

Fails CWV

Largest Contentful Paint: 4.1s on mobile

Hero image ships at full resolution (2.4 MB). Google's threshold is 2.5s — competitors average 2.8s.

Missing

No LocalBusiness / Dentist schema

Search engines are guessing at hours, geo, and services. 3 of 4 competitors have structured data.

Pass

HTTPS + valid certificate

Correctly configured, auto-renewing.

Pass

Mobile viewport & tap targets

Responsive layout holds up at 375px; no overlapping tap targets found.

UX heuristics

High impact

No CTA above the fold

The first booking prompt is 2.5 viewports down. Every competitor with online booking shows it in the hero.

Medium

Navigation buries services

“What we do” dropdown hides 14 services behind 2 clicks. Flatten to a services page linked in the top bar.

Medium

No trust signals near CTAs

312 reviews at 4.9★ is the practice's best asset — and it appears only in the footer.

Paid-marketing presence check

Acme not running adsDemo Dental Co — activeExample Orthodontics — active

Meta Ads Library shows 2 of 4 competitors actively running patient-acquisition campaigns (implants, Invisalign offers). Acme runs none — organic-only is viable, but only if the fixes below land.

Prioritized fix list

Reviewed by a strategist. Ordered by impact-per-effort — start at the top.

  1. 1

    Add online booking (embed scheduler in hero + sticky header)

    Effort: MediumImpact: High
  2. 2

    Compress hero media & lazy-load below-the-fold images (LCP < 2.5s)

    Effort: LowImpact: High
  3. 3

    Complete GBP services list; add Invisalign + implants

    Effort: LowImpact: High
  4. 4

    Surface 4.9★ / 312 reviews next to every booking CTA

    Effort: LowImpact: Medium
  5. 5

    Add LocalBusiness schema with geo, hours, and services

    Effort: LowImpact: Medium
  6. 6

    Claim Zocdoc, Apple Maps, and Bing Places listings

    Effort: MediumImpact: Medium
  7. 7

    Start a monthly Google Posts cadence

    Effort: LowImpact: Low