Website Services
Your website should be your best patient source. For most practices, it's invisible.
We build dental websites engineered to rank on Google and convert the patients who find you — backed by real local market data, not guesswork. Modern, fast, and actually updated when you need it.
Built by dental marketing specialists who have helped practices across Canada and the United States attract and retain patients. Powered by DentalMarketScout's local competitor data.
Most dental websites have the same three problems.
They don't rank — so patients searching Google never find you, and you pay for ads to fill the gap. They don't convert — a slow, dated site signals that your practice is too. And they never change — because getting anything updated from a web agency takes weeks, if it happens at all.
A website that doesn't rank, convert, or stay current isn't a marketing asset. It's a liability.
The anatomy of a converting dental site
The same features your market data measures — see all of them working together on our live demo practice.
Booking above the fold
The after-hours patient books instead of bouncing — most solo practices still can't take a 10pm booking.
One-tap click-to-call
Over half of dental traffic is mobile. The phone number is a button, not a picture.
Provider bios that build trust
Patients pick people, not practices. Faces and credentials before they ever call.
Reviews doing the selling
Your rating is your #1 ranking and conversion signal — put it to work on every page.
Acme Family Dentistry — a fictional 15-page demo built to our Premium tier, in English, French, and Spanish. Tour it with “Why this works” annotations →
Here's what we do differently — and why it matters for your practice.
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Built on your market, not a template
Every site we build is informed by DMS competitor data — what your local competitors are ranking for, where the gaps are, and how to position your practice to win. Most agencies build you a generic template and call it done. We start with your market.
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Updates in 48 hours, guaranteed
The number one complaint we hear from dentists about their current website: “I’ve been trying to get something changed for months.” With our Growth Care plan, you get unlimited edits with a 48-hour turnaround. That’s a real guarantee, not a vague promise.
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AI video and content nobody else offers
Practices that build trust before the first visit see better conversion and lower no-shows. Our AI-generated intro videos, provider bios, and voiceover content do exactly that — produced at a fraction of what a production studio would charge, and included in our Premium build.
The expertise behind DentalMarketScout
Our team has worked directly with one of North America's leading dental patient acquisition platforms — helping practices across Canada and the United States attract, convert, and retain patients. That work gave us something most dental web agencies don't have: firsthand insight from hundreds of thousands of patient data points. We know what patients are searching for, what makes them book, and what makes them bounce.
That's not market research. That's experience at scale — and it's baked into every site we build.
We focus exclusively on dentists. Not restaurants, not lawyers, not e-commerce. Just dental practices that want to grow in a competitive local market. The dental web space is moving fast, and practices that don't have a modern, optimized presence are already falling behind.
Pick a build tier
Transparent pricing, no retainers, no surprise fees. Every tier includes an SEO foundation and booking integration — so your site works from day one.
For context: template-only dental web companies charge $499–$1,499, and traditional dental agencies charge $4,000–$12,000 before monthly retainers. We sit in between, and we include things neither of them offer.
Starter
The fast-launch option for solo practitioners.
~2 week turnaround. Booking link included.
- 4-page site (home, services, providers, contact)
- Mobile-responsive dental template
- Local SEO foundation (schema markup, fast page speed)
- Booking link to your existing portal
- 1 round of revisions
Standard
The competitive standard — built on your market data.
~3 week turnaround. Booking widget embedded.
- 6–8 pages (everything in Starter, plus reviews and blog)
- Google Business Profile sync (hours, photos, reviews)
- Embedded booking widget (Dentrix, Carestream, Weave, and more)
- Market-positioned copy informed by DMS competitor data
- 2 rounds of revisions
Premium
The full SEO-ready foundation with AI video, multi-location ready.
~4 week turnaround. Includes AI intro video, blog & SEO foundation.
- Everything in Standard
- Free AI Practice Intro Video (a $495 value)
- Custom blog template, ready for SEO content
- Advanced SEO foundation (sitemap, schema, Core Web Vitals)
- Multi-location structure (add locations for $1,500 each)
- 3 rounds of revisions
Add-ons that make your site work harder.
Patients decide whether to book based on how a practice feels before they ever walk in. An interactive tool that lets them explore their own smile, an intro video, a provider bio, a professional voiceover on your phone tree — these aren't luxuries. They're the difference between a bounce and a booking.
Every add-on plugs straight into a DMS website build — or the site you already have — using state-of-the-art AI, at a fraction of what an agency or production studio would charge.
Smile Simulator
An interactive 3D tool that turns visitors into booked patients.
~3 day turnaround: branded, configured, and embedded on your site.
- Interactive 3D mouth — visitors explore 6 common dental issues
- “Fix This Issue” animations that end in your booking CTA
- White-labeled: your practice name, brand color, phone, booking link
- Works on desktop and mobile, embeds with a single iframe
- One example of the custom interactive features we can build
AI Intro Video
A cinematic 30–60 second practice intro.
~1 week. Free with the Premium build.
- Custom script from your services and market positioning
- On-brand visuals, captions, and music
- Optimized for homepage hero and social
- Delivered in MP4, embedded on your site
AI Provider Bios
Short bio videos that build patient trust before the first visit.
~1 week turnaround. Volume discount for 3+ providers.
- ~30 second AI-generated bio video per provider
- Script highlighting credentials and personality
- Captions and on-brand styling
- Great for your team page, Google Business Profile, and social
AI Voice & Audio
Professional voiceover for your site, phone system, and ads.
~3 day turnaround.
- AI voiceover narration for your website
- On-hold and phone-tree audio messages
- Ad and social voiceover clips
- Natural, on-brand AI voice
- Delivered as ready-to-use audio files
Keep it current, keep it growing.
A website that never changes is a website that falls behind. Our care plans give you a team to keep things updated — and SEO plans that earn you free organic patients over time. Both SEO plans include the Essential Care plan at no extra cost, because we host and maintain the site we're optimizing. No retainer trap. Cancel any time (Essential and Growth plans). Every monthly plan includes a free Scout subscription so you can track the results in your DMS dashboard.
Essential Care
Hosting, security, and the small edits you actually need.
Ongoing. Cancel anytime.
- Fast, reliable managed hosting
- SSL certificate and automated backups
- Up to 3 content edits per month
- 72-hour turnaround on edits
- Security patches and uptime monitoring
Growth Care
Unlimited edits. 48-hour turnaround. Never wait on your agency again.
Ongoing. 48-hour turnaround guarantee. Cancel anytime.
- Everything in Essential Care
- Unlimited content edits each month
- 48-hour turnaround, guaranteed
- Monthly Core Web Vitals performance report
- Priority support
SEO Starter
Start earning free patients from Google — without a big retainer.
Ongoing. Cancel anytime.
- Essential Care included — hosting, SSL, backups & content edits (a $49/mo value)
- Google Business Profile optimization
- 1 SEO-optimized blog post per month
- Directory management (Yelp, Healthgrades, Zocdoc)
- Keyword tracking powered by DMS competitor data
- Monthly performance report
SEO Growth
The full content engine for compounding organic patient growth.
Ongoing. 6-month minimum.
- Essential Care included — hosting, SSL, backups & content edits (a $49/mo value)
- Monthly keyword research using DMS competitor data
- 2–3 SEO-optimized blog posts per month
- Google Business Profile optimization
- Directory management (Yelp, Healthgrades, Zocdoc)
- Monthly performance report
Questions we hear a lot.
- I’ve worked with agencies before and the results were disappointing. Why is this different?
- Most agencies build you a site and disappear. We’re different in two ways: the site is built on your actual local market data from the start, and we stay involved. The Growth Care plan exists specifically because “I can’t get anything updated” is the most common complaint we hear. You get unlimited edits with a guaranteed turnaround — not a vague promise.
- How do I actually get new patients from this? SEO feels like a long game.
- It is a long game — and we’ll be upfront about that. A well-built site with a solid SEO foundation will earn you free traffic over time. What you’ll notice sooner: patients who find you any way (referral, ad, GBP) will convert at a higher rate on a modern, trustworthy site. Both matter.
- What if I already have a website I kind of like?
- We can talk through a refresh or targeted improvements instead of a full rebuild. Reach out and we’ll tell you honestly whether a new build makes sense or whether something smaller would serve you better.
- Can you run SEO on my site if it's hosted somewhere else?
- No — and that's deliberate. Publishing blog content, fixing technical SEO, and keeping the site fast all require control of the site itself, which is why both SEO plans include our Essential Care hosting at no extra cost. If your site is hosted elsewhere, reach out and we'll talk through moving it over — or pairing the SEO plan with a new build.
- Do I need the care plan if I buy a site?
- No — a one-time build is a one-time build. The care plan is for practices that want ongoing hosting, edits, and support. Most practices end up wanting it once they realize how often they need something changed.
Ready to turn your website into a patient source?
Create a free DentalMarketScout account to see how your local market is performing — then talk to us about a site built to win in it.