Your most affordable new patients are already in your system

Every practice has a quiet list of patients who simply stopped coming.

They didn't leave for a competitor. Life got busy, a reminder went unread, insurance changed — and eighteen months later they're “overdue” in your PMS and invisible in your day-to-day. Meanwhile the marketing budget goes to acquiring strangers who cost real money to reach and have never sat in your chair.

Reactivation flips that order: warm patients first. A short, well-written sequence — segmented by how long each patient has been away, with a booking link that goes straight to your scheduler — is the lowest-cost appointment source most practices have. The campaign is one-time, the list is yours, and every booked visit is tracked.

Questions we hear a lot.

Why start with lapsed patients instead of new-patient marketing?

Because they're the cheapest patients you'll ever acquire. They already know you, trust you, and have a chart on file — there's no ad spend and no introduction needed. Most practices have hundreds of them sitting in the PMS, and a simple, well-written nudge is often all it takes.

What do you need from me?

One CSV export from your practice management system (we provide field-by-field instructions for Dentrix, Eaglesoft, Open Dental, and others), your booking link or phone preference, and a quick sign-off on the email copy before anything sends.

How do you handle patient data?

The export we request is minimal — name, email, and last-visit date. No clinical information, no treatment history. Data is used solely to run your campaign, and we delete the list on request when the campaign wraps.

What does the 3-touch sequence look like?

Three emails spaced over several weeks, segmented by how long a patient has been away — someone 14 months out gets a different message than someone gone three years. Each is written in your practice's voice with a clear booking link; nothing reads like a blast.

Is this a subscription?

No — it's a one-time campaign from $399. The segmentation and sequence remain yours, so you can re-run it whenever the lapsed list builds back up (many practices re-run it every 6–12 months).

What results should I expect?

We won't quote a made-up percentage — results depend on list size, how long patients have been away, and your booking flow. What we do promise: full transparency. The tracking report shows opens, clicks, and booked visits, so the campaign's value is measured in appointments, not vanity metrics.