Sample deliverable — every practice, person, metric, and quote on this page is fictional.
Get yours — $399+ →Patient Reactivation Campaign
Patient Reactivation Campaign
Prepared for Acme Family Dentistry, Sampleville · June 2026 (fictional reporting period)
Campaign brief & segmentation
Built from the practice's lapsed-patient export, segmented by time since last visit — each segment gets a different angle.
214
6–12 months since last visit
Gentle nudge — “you're due” + easy booking link
268
12–24 months since last visit
Re-introduction — what's new at the practice + flexible hours
160
24+ months since last visit
Win-back — new-patient-style offer to lower the barrier to return
The 3-touch email sequence
Written for the practice's voice, with booking links wired to the scheduler. {FirstName} merges per patient.
Subject: We saved you a seat, {FirstName}
Preview: It's been a while — and your smile noticed.
Hi {FirstName},
Our records show it's been a while since your last visit with Dr. Acme — and regular check-ups are the cheapest dentistry there is.
We've opened up evening and Saturday appointments, and you can now book online in about 30 seconds. No phone tag.
→ Book your check-up
Subject: Quick question about your teeth 🦷
Preview: 30 seconds to book. Evenings and Saturdays available.
Hi {FirstName},
Just floating this back to the top of your inbox. Most lapsed check-ups aren't about fear — they're about phone calls nobody has time to make.
That's why booking is online now. Pick a time, we'll confirm within the hour.
→ See available times
Subject: Your welcome-back visit, on us to make easy
Preview: Comprehensive exam + X-rays at our welcome-back rate.
Hi {FirstName},
Last note from us — we'd genuinely love to see you back. Book this month and your comprehensive exam + X-rays are at our welcome-back rate.
If now isn't the time, no hard feelings. We'll be here when you're ready.
→ Claim your welcome-back visit
Tracking report
Booked visits
27
From patients who cost $0 to acquire
Emails sent
642
Across all 3 touches
Open rate
48%
Patients recognize the sender
Click rate
11%
To the booking page
27 booked visits from patients who cost $0 to acquire. At a typical recall-visit value this campaign paid for itself roughly 30× over — and the sequence can be re-run each quarter as more patients lapse.